Highlander Consulting is broadly recognized for its ability to position complex products, services and ideas among sophisticated target audiences.
Our proprietary Marketing Craftsmanship® process — based on more than 30 years of marketing communications experience — enables clients to:
Gain market positioning of their intellectual capital and value proposition
Drive consistent top-of-mind awareness among target audiences
Increase participation in RFIs, RFPs, competitive shoot-outs, and sole selection
Build market perception of the firm as a "safe choice"
Improve win rates in RFPs and competitive shoot-outs
Earn higher customer retention rates and cross-selling opportunities
We help generate revenue for clients by focusing on meaningful, measurable marketing activity. Our performance is based on tangible KPIs, such as lead generation, shorter sales cycles and increased revenue.
“I respect their judgment and counsel and feel very fortunate to have Highlander Consulting provide us with their services.”