Gordon G. Andrew
- Nov 22, 2023
- 1 min
240
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New Game. New Strategies.
Marketing communications has changed forever. Customers have taken the buying process into their own hands, conducting nearly 60% of their own research and due diligence before they contact your company.*
Here are 3 marketing communications realities
1
If you’re not consistently visible online, you're not in the game.
2
If you’re not educating prospects, you’re considered a commodity.
3
If you’re not positioned as a "safe choice" you won't make the short list.
At Highlander Consulting, our senior-level professionals create and implement tailored online and offline marketing communications solutions that help companies to gain, keep and grow customers.
*Sources: Corporate Executive Board Marketing Leadership Council/Forrester/Google research
Services
Our Capabilities
Clients We Serve
Highlander Consulting serves B2B firms that deliver a broad range of services to sophisticated customers in these highly competitive industries.
Professional Services
Financial Services
Legal Services
Accounting Services
Management Consulting
Business Process Outsourcing
Technology / SaaS
Capital Markets
A "Less is More" Approach
That Delivers Tangible Results
Our Marketing Craftsmanship® approach is designed to drive consistent customer growth without wasting time, money, and opportunity on ineffective tactics.
How We Help
Tailored Solutions
To B2B Marketing Challenges
We connect the dots between marketing activity and business outcomes.
No cookie-cutter solutions.
A marketing communications agent that delivers results.
Here are some of the goals we achieve:
Establish Marketing Discipline
We develop and apply marketing communication solutions in a strategic, consistent and accountable manner. No one-off tactics, only activity that delivers tangilbe business results.
Gain Market Position
We gain market exposure and valuable 3rd party endorsements for your firm's intellectual capital. This market presence and credibility provides the raw material necessary to shape opinions and influence decisions.
Generate New Business
We increase your firm’s win rate in RFIs, RFPs, and competitive shoot-outs. More importantly, we help you create de novo opportunities in which there are no competitors.
Increase Conversion Rates
We build market perceptions of your firm as a "safe choice." This increases your win rates, and converts new business leads and inquiries into meaningful conversations and revenue opportunities.
Build Thought Leadership
We increase market awareness, credibility and respect for your people, products, services and intellectual capital. This brand equity serves as the cornerstone of an effective B2B marketing strategy. Without it, you are viewed and valued as a commodity.
Drive Top-of-Mind Awareness
We keep your firm top-of-mind with target audiences at every stage of the sales cycle. This ensures that your brand is in front of clients, prospects and referral sources as they identify, evaluate and select solutions.
Communicate Corporate Transactions
We help your company to communicate effectively with internal and external audiences in connection with mergers, acquisitions, restructuring and bankruptcy. We are affiliated with Clear Thinking Group, one of the nation's leading advisory firms in value creation and value preservation.
Influence Investment Decisions
We help public companies, fund managers and financial product providers to deliver their value proposition to investors and consumers in a clear, compelling manner.
Shorten the Sales Cycle
We help your company to hi-jack the buyer's journey by creating effective direct solicitations that engage prospects, avoid RFPs and eliminate competitors.
Our #1 Bestseller
5 B2B MARCOM INSIGHTS THEY DON'T TEACH IN SCHOOL
Download our FREE eBook.
Learn some contrarian thinking on
B2B marketing communications.
Testimonials
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