Lauren S. Selikoff
Lauren is a corporate communications executive and marketing professional with 15+ years of experience creating research-driven programs that build connections, communicate value, and drive growth.
Prior to joining Highlander Consulting, she served as Managing Director of Selikoff+Company, a branding consultancy specializing in helping entrepreneurial professional services, food/beverage, B2B, finance, and technology companies break into the marketplace. As the company's marketing and strategy lead, she developed audience insights, brand positioning, messaging and architecture and created corporate communications and marketing programs for clients, including a new urgent care chain, snack food brand, a B2B marketing agency, a top 25 independent PR firm and an OTC dietary supplement brand that went on to grow market share from 5% to more than 70%.
Before launching Selikoff+Company, Lauren was Chief Marketing Officer at two leading public relations and marketing firms; Director of Marketing at an SaaS business intelligence platform; and Director of Internet Strategy at the Natural Resources Defense Council, an international environmental not-for-profit organization.
Lauren excels at helping companies achieve their next level goals by building branding and corporate identity programs, new product launch strategies and global communications programs that achieve business goals. She provides communications and marketing leadership and experience leading digital initiatives (social media, SEO/PPC, analytics and more), integrated marketing programs (including content development and marketing, brand, corporate and market positioning, message development, thought leadership and public relations programs).