Gordon G. Andrew
How Branding Combats Decision Exhaustion
Being an entrepreneur is hard. It’s not just the long hours, the incredible risk and the need to focus intently on today (not to mention...
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Gordon G. Andrew
- Oct 23, 2014
- 2 min
Are You Generating Low-Value Publicity?
Every year, companies waste time, money and opportunities generating publicity that accomplishes little or nothing in terms of tangible...
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Gordon G. Andrew
- Oct 13, 2014
- 2 min
Your Case Studies are Worthless
The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In "How to Buy /Sell...
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