Being an entrepreneur is hard. It’s not just the long hours, the incredible risk and the need to focus intently on today (not to mention the “today” six weeks/six months/six years from today). Entrepreneurship is a marathon and a sprint – run simultaneously. One of the quickest ways to burn out as an entrepreneur is decision exhaustion. In the first few years of building a business, you’re playing a never-ending chess game: every move you make can have a major impact on your

Every year, companies waste time, money and opportunities generating publicity that accomplishes little or nothing in terms of tangible business outcomes. Here are a few hard truths regarding publicity: Your audiences are unlikely to notice the exposure, or do anything about it. Even with content shelf-life driven by intelligent SEO management, there is simply too much information, too many online and offline media sources, and too little time in the day for your customers, p

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In "How to Buy /Sell Professional Services," author Warren J. Wittreich explains the differences between extrinsic and intrinsic selling. Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that's been performed for other customers, as a means to validate the seller's capabilities and potential ability to perform for a prospect