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Gordon G. AndrewOct 23, 20142 minAre You Generating Low-Value Publicity?Every year, companies waste time, money and opportunities generating publicity that accomplishes little or nothing in terms of tangible...
Gordon G. AndrewOct 13, 20142 minYour Case Studies are WorthlessThe most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In "How to Buy /Sell...
Why Content Marketing Will Continue to Fail in the Age of Artificial Intelligence (AI)2 days ago2 min