July - 2015

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Marketing Craftsmanship Blog

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Connect-the-Dots Marketing: A Gift from Steve Jobs

Gordon G. Andrew

3 min

Connect-the-Dots Marketing: A Gift from Steve Jobs

In his 2005 commencement address at Stanford University, Apple CEO Steve Jobs offered a "connect the dots" perspective on the random...

Marketing Your Fund to Zombie Investors

Gordon G. Andrew

3 min

Marketing Your Fund to Zombie Investors

Gaining the attention and interest of investors and their advisors has always been a challenge. In our online world, it’s become even...

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