Six Marketing Best Practices for Fund Managers

The underlying challenge of fund marketing is based on the significant and growing imbalance between supply and demand. There are far too many funds seeking the time and attention of a very limited universe of investors. This means funds must be creative and persistent to get noticed by the right investors, and then be flawless in how they build relationships with investors over time. To gain some insights from professional investors, we interviewed Ole Rollag, the founder and CEO of London-based Murano, a firm that's in the business of helping their client funds identify investors and allocators with an interest in speaking with them. Every day, Murano's analysts talk directly to scores

"LinkedIn Settings 101" for Professional Services Providers Too Busy or Too Lazy to Figure

LinkedIn has become an important marketing tool for all types of businesses, notably professional services. Despite its widespread use by accountants, lawyers, management consultants, and financial advisors, very few service professionals take the time to understand and adjust the basic parameters of their personal LinkedIn profile. Most often, they simply jump on the LinkedIn horse and ride it...without tightening the saddle or adjusting the stirrups. Management of the settings and privacy controls on LinkedIn not only plays an important role in how and where their LinkedIn profiles are displayed, but more importantly, these controls have a significant impact on how effectively this social

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