The underlying challenge of fund marketing is based on the significant and growing imbalance between supply and demand. There are far too many funds seeking the time and attention of a very limited universe of investors. This means funds must be creative and persistent to get noticed by the right investors, and then be flawless in how they build relationships with investors over time.
To gain some insights from professional investors, we interviewed Ole Rollag, the founder
LinkedIn has become an important marketing tool for all types of businesses, notably professional services. Despite its widespread use by accountants, lawyers, management consultants, and financial advisors, very few service professionals take the time to understand and adjust the basic parameters of their personal LinkedIn profile. Most often, they simply jump on the LinkedIn horse and ride it...without tightening the saddle or adjusting the stirrups. Management of the setti