Why Your Law Firm Blog Doesn't Make the Phone Ring

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s Legal Technology Report, less than 1/3 of all law firms have a blog, and most of those are large firms. More importantly, of those firms that blog, only 1/3 are able to associate their blogging with new business; the other 2/3rds either can’t, or are unsure of any new business connection. According to the State of Digital & Content Marketing Survey – produced by the management consulting firm, Zeughauser Group – in-house legal counsel are reading blogs less frequently, and valuing blog content less highly than they did 3 years ago. And nearly 1/3 of CLOs d

What Type of Marketing Cry-Baby are You?

When a client complained to me recently about the difficulty of competing against larger companies, I had a flashback to when my kids were in grade school. Often, when they complained a whiny manner (with or without tears), I’d start singing one particular verse of the well-known kids’ song, “The Wheels on the Bus.” As my kids started to whine, I would sing: “The babies on the bus go wah, wah, wah Wah, wah, wah…wah, wah, wah The babies on the bus go wah, wah, wah All through the town.” As my kids whined louder, I would sing louder. And they would eventually storm away, totally frustrated. Over time, my kids got the message that I had zero tolerance for Cry-Babies. Eventually, I would only ha

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