Manage the Pedigree Factor in Professional Services Marketing

Institutional pedigree always matters, regardless of the type of professional service you’re selling. But to leverage pedigree as a marketing asset, you first need to understand why it’s important to your target audience, and decide what type(s) of pedigree will have the greatest influence on them. The professional credentials your firm possesses (or creates) are a major consideration in determining which doors to knock on, and which doors to ignore. Pedigree means different things to decision-makers. In the classic sense, personal pedigree can take into account where you were raised, schools you attended, club memberships, employment history, who you know, and even your race and ancestry. F

Subscribe to our posts

Featured Posts
Recent Posts
Archive
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
RSS Feed
Andrew + Selikoff Partners - B2B Marketing
  • LinkedIn App Icon
  • Wix Twitter page
  • YouTube Classic
RSS Feed

© 2020 Highlander Consulting Inc.