

Three Marketing Projects for the Dog Days of Summer
It can be more difficult for B2B firms to capture market attention during the Summer months. But the flip side is that people often are less distracted during July and August, and more likely to listen to your pitch. The vacation months, as well as brief windows during the holiday season – when people throttle back a bit, work-wise – can be great opportunities to capture their attention…if you’re willing to step up your marketing efforts during those periods. If you prefer no