It can be more difficult for B2B firms to capture market attention during the Summer months. But the flip side is that people often are less distracted during July and August, and more likely to listen to your pitch. The vacation months, as well as brief windows during the holiday season – when people throttle back a bit, work-wise – can be great opportunities to capture their attention…if you’re willing to step up your marketing efforts during those periods. If you prefer not to make the extra effort in Summer, but still want to make some meaningful progress, marketing-wise, here are three projects to consider: Pitch a Bylined Article During the Summer months, it’s relatively easier to gain
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