Skip the Marketing Plan. Try this "Easy-Bake" Recipe Instead.

The first question we ask prospective clients is, “Do you have a Marketing Plan?” Most prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. This group earns big points with us for honesty. Some less forthright prospects will claim they do have a Marketing Plan, but when asked to show it to us, this group responds with, “Our plan isn’t written down,” or “It’s being updated,” which really means that they don’t have a plan. There are several good and bad reasons why companies (of all sizes) don’t create a Marketing Plan. Those spoken and unspoken reasons include: · It’s too much work to create and maintain a Marketing Plan. · We had a Marketing Plan once, and i

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