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Gordon G. Andrew
- Jan 20, 2017
- 3 min
Your Marketing Content: Is it Fake News?
The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this...
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Gordon G. Andrew
- Jan 13, 2017
- 3 min
The Power of Unsolicited Pitch Letters
Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...
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