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Gordon G. Andrew
- Apr 4, 2017
- 4 min
Marketing Lesson from Ian McTavish: 7th Generation Scottish Bagpipe Maker
On a trip to Scotland in the 1980s, from my rented car on a road outside of Glasgow, I spotted a crude hand-painted sign nailed to a tree...
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Gordon G. Andrew
- Apr 4, 2017
- 4 min
First Aid for Media Burn
Regardless of how well a company communicates with the press, it stands a good chance of being "burned" on occasion. From minor misquote...
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