“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker, The Practice of Management, 1954 I spend a lot of time looking at websites of small and medium sized B2B firms. With greater frequency, I’ve noticed that many of those companies appe