How PR Firms Promote False Credibility
Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking opportunities at the Harvard Faculty Club and the West Point Club, as a means for his paying clients to leverage the credibility associated with those two respected institutions. As Zweig’s article points out, however, the schools neither sponsored those events, nor endorsed the program in any way. Apparently, Zweig’s article hasn’t deterred Mr. Arth
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