Sales and Marketing Alignment: Facing Professional Culture Clash
The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. CMOs continue their struggle to make the connection between marketing activity and company performance, and they continue to shift the blame for their failure. Despite the fact that financial results are rated as the most important factor in a CMO’s performance-based compensation, executive recruitment firm Korn Ferry’s CMO survey found that the majority of senior
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