PR's "Big Lie" is Alive and Well

Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their “close relationships” with journalists – along with the implication that those relationships will generate media coverage – to sell their services to prospective clients. The “Big Lie” in this sales pitch is that no journalist will ever cover a topic because they know your PR rep. Further, any PR rep who pitches stories to journalists based relationships is unlikely to have those relationships for very long. I had not run into the Big Lie for some time, and believed it had become a remnant of old school PR; that clients had finally caught on, and were showi

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