The first question we ask prospective clients is, “Do you have a Marketing Plan?” Many prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. This group earns big points with us for honesty. Some less forthright prospects will claim that they have a Marketing Plan, but when asked to show it to us, this group responds with, “Our plan isn’t written down,” or “It’s being updated,” which really means that they don’t have a Marketing Plan. There are several good and bad reasons why companies (of all sizes) don’t create a Marketing Plan. Those spoken and unspoken reasons include: · "It’s too much work to create and maintain a Marketing Plan." · "We had a Marketing P
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