Is Your Firm a "Safe Choice"​ for Prospective Clients?

Prospective clients certainly want to know if you have the experience and skills they need. But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.” The hard reality is that -- regardless of your firm's ability to add value -- decision-makers at every level are unwilling to risk their career or reputation on selection of an outside advisor or firm may fail to meet expectations, or even harm their business. To make matters worse, prospective clients will decide to include or exclude you from their short list long before they talk with you, or meet you in person. Before reaching out to you or sending

Subscribe to our posts

Featured Posts
Recent Posts
Archive
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
RSS Feed
Andrew + Selikoff Partners - B2B Marketing
  • LinkedIn App Icon
  • Wix Twitter page
  • YouTube Classic
RSS Feed

© 2020 Highlander Consulting Inc.