Social Distancing: Marketing's New Strategic Mandate

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. Without leaving our own homes, we text or play video games with friends. Many of us no longer call family members as often. I believe that the COVID-19 pandemic has simply accelerated social distancing, and that it will normalize self-imposed isolation long after it's over. We may all be in this together, but social distancing has also changed the meaning of what “together” really means. This will likely have a lasting impact on our global society, on how people communicate with each

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