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Gordon G. Andrew
- Sep 18, 2020
- 4 min
Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...
30 views0 comments
Gordon G. Andrew
- May 13, 2020
- 4 min
Social Distancing: Marketing's New Strategic Mandate
Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic...
36 views0 comments
Gordon G. Andrew
- Mar 12, 2020
- 4 min
Are Pitch Letters The Cinderella Of Content Marketing?
Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...
46 views0 comments
Gordon G. Andrew
- Oct 22, 2019
- 5 min
Why Clients Don't Value Your Ability
For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that...
45 views0 comments
Gordon G. Andrew
- Sep 9, 2019
- 4 min
A 9-Step Marketing Success Recipe
The first question we ask prospective clients is, “Do you have a Marketing Plan?” Many prospects sheepishly acknowledge that they don’t...
40 views0 comments