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Gordon G. Andrew
4 min read
A 9-Step Marketing Success Recipe
The first question we ask prospective clients is, “Do you have a Marketing Plan?” Many prospects sheepishly acknowledge that they don’t...
Gordon G. Andrew
3 min read
Two Reasons Why Marketing Fails at Small and Medium B2B Firms
There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...
Gordon G. Andrew
2 min read
PR's "Big Lie" is Alive and Well
Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...
Gordon G. Andrew
4 min read
Bare Essentials: Marketing as a Necessary Evil
Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it...
Gordon G. Andrew
3 min read
Write Effective Pitch Letters to Grow Your Business
Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...
