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Gordon G. Andrew
5 min read
Why Clients Don't Value Your Ability
For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that...
Gordon G. Andrew
4 min read
A 9-Step Marketing Success Recipe
The first question we ask prospective clients is, “Do you have a Marketing Plan?” Many prospects sheepishly acknowledge that they don’t...
Gordon G. Andrew
3 min read
Two Reasons Why Marketing Fails at Small and Medium B2B Firms
There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...
Gordon G. Andrew
2 min read
PR's "Big Lie" is Alive and Well
Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...
Gordon G. Andrew
4 min read
Bare Essentials: Marketing as a Necessary Evil
Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it...
