Why Social Media is WRONG for Asset Managers
The latest round of blather regarding why and how asset managers (in this case, hedge funds) should use social media can be found in this...
Why Your Law Firm Blog Doesn't Make the Phone Ring
You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s...
What Type of Marketing Cry-Baby are You?
When a client complained to me recently about the difficulty of competing against larger companies, I had a flashback to when my kids...
B2B Marketers Need to Ask "Why Are We Doing This?" More Often
What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to me and other regular...
Six Marketing Best Practices for Fund Managers
The underlying challenge of fund marketing is based on the significant and growing imbalance between supply and demand. There are far too...
"LinkedIn Settings 101" for Professional Services Providers Too Busy or Too Lazy to Figure
LinkedIn has become an important marketing tool for all types of businesses, notably professional services. Despite its widespread use by...
Time to Kill Your Company's Zombie Blog?
When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or...
Facing the #1 B2B Deal-Killer
In new business development efforts, B2B firms of all types are often challenged by prospective clients with this question: “Do you have...
When Size and Performance Really Don’t Matter: The Fund Marketing Dilemma
There’s plenty of solid evidence to demonstrate that fund performance and fund size are not what’s most important to investors. But many...
Is LinkedIn Helping or Hurting Your Company's Brand?
LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for...
