Marketing Craftsmanship | Highlander Consulting | United States

Gordon G. Andrew

Why Your Company's Blog Doesn't Make the Phone Ring

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if...

Gordon G. Andrew

10 Ways to Market Your Brand's Integrity

Regardless of whether your company is an established leader or an upstart, brand integrity matters. And it’s a corporate asset that needs...

Gordon G. Andrew

Should Marketing Automation Customers be Pre-Qualified?

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...

Gordon G. Andrew

Why Companies Give Up On Content Marketing

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and...

Gordon G. Andrew

Managing Brand Strategy…When Your Name is on the Front Door

Any business founder / owner whose surname serves as their company’s brand name has a unique challenge. If (s)he’s built a successful...