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Gordon G. Andrew
- Nov 22, 2023
- 2 min
4 Reasons Why Your B2B Firm's Content Marketing Isn't Working
There are 4 reasons why B2B firm content marketing fails
13 views0 comments
Gordon G. Andrew
- Oct 25, 2023
- 4 min
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
16 views0 comments
Gordon G. Andrew
- Jul 8, 2019
- 3 min
Two Reasons Why Marketing Fails at Small and Medium B2B Firms
There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...
57 views0 comments
Gordon G. Andrew
- Aug 29, 2017
- 3 min
Why Your Company's Blog Doesn't Make the Phone Ring
All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if...
29 views0 comments
Gordon G. Andrew
- Nov 7, 2016
- 4 min
Seeing is Believing...in Marketing Your Professional Services Firm
Selling any type of professional service – from investment management, to forensic accounting or legal representation – involves two very...
12 views0 comments