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Is Your Client Newsletter a Marketing Albatross?
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size....
Gordon G. Andrew
3 min read
Should Marketing Automation Customers be Pre-Qualified?
For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...
Gordon G. Andrew
5 min read
Why Companies Give Up On Content Marketing
“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and...
Gordon G. Andrew
3 min read
What the US Marines Can Teach Your B2B Firm about Marketing and Sales
“Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every marine receives training in marksmanship,...
Gordon G. Andrew
4 min read
Manage the Pedigree Factor in Professional Services Marketing
Institutional pedigree always matters, regardless of the type of professional service you’re selling. But to leverage pedigree as a...
Gordon G. Andrew
4 min read
B2B Marketing Needs One Giant Step...Backwards
In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office...
Gordon G. Andrew
3 min read
The Death of Rolodex Marketing
Surprisingly, a significant number of professional services firms continue to resist building online brand visibility as a business...
Gordon G. Andrew
3 min read
What Type of Marketing Cry-Baby are You?
When a client complained to me recently about the difficulty of competing against larger companies, I had a flashback to when my kids...
Gordon G. Andrew
4 min read
The Role of Marketing in Intrinsic Selling
One of the most noteworthy articles on the subject of B2B selling was published in a 1966 Harvard Business Review article (#66213). In...
Gordon G. Andrew
3 min read
