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Marketing Craftsmanship® Blog
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

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Marketing Lesson from Ian McTavish: 7th Generation Scottish Bagpipe Maker

Marketing Lesson from Ian McTavish: 7th Generation Scottish Bagpipe Maker

Marketing Lesson from Ian McTavish: 7th Generation Scottish Bagpipe Maker

On a trip to Scotland in the 1980s, from my rented car on a road outside of Glasgow, I spotted a crude hand-painted sign nailed to a tree...

Gordon G. Andrew

4 min read

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Jamie Dimon on the Importance of Curiosity in Leadership

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