“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and...

For most B2B companies, there's no way to predict when a prospect will purchase their product or engage their services. Sales cycle...

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this...

For certain industries, such as financial services, that aggregate performance-related data – for example, in annual “league tables”...

There are two major reasons why marketing is failing at your small- or medium-sized B2B firm: You view marketing as business triage. Your...

Distracted by social media, it’s easy for a company to lose sight of the fact that their website remains as the mother ship of brand...