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Preserving Brand Equity in a Corporate Turnaround
With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its...
Gordon G. Andrew
6 min read
10 Ways to Market Your Brand's Integrity
Regardless of whether your company is an established leader or an upstart, brand integrity matters. And it’s a corporate asset that needs...
Gordon G. Andrew
2 min read
B2B Marketing Needs One Giant Step...Backwards
In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office...
Gordon G. Andrew
3 min read
