Marketing Craftsmanship | B2B Communication

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Marketing Craftsmanship®
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

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PR's "Big Lie" is Alive and Well

PR's "Big Lie" is Alive and Well

PR's "Big Lie" is Alive and Well

Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...

Gordon G. Andrew

2 min read

Your Marketing Content: Is it Fake News?

Your Marketing Content: Is it Fake News?

Your Marketing Content: Is it Fake News?

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this...

Gordon G. Andrew

3 min read

Recent Posts

Why Your B2B Marketing Return on Investment is Disappointing, and What You Need to Do About It

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Applying for a Restaurant Job Taught Me Two Important Lessons About B2B Marketing

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Jamie Dimon on the Importance of Curiosity in Leadership

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Publicity for Your B2B Business: Short-Term Sugar High…or Credibility Tool?

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Make Your Company a "Safe Choice" to Compete Effectively

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To Win New Clients, Your B2B Firm Needs to Understand "Career Risk"

1 min read

4 Reasons Why Your B2B Firm's Content Marketing Isn't Working

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Client Newsletters for B2B Firms is Content That's Dead on Arrival

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