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Gordon G. Andrew
- 4 min
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
Gordon G. Andrew
- 4 min
How To Make Marketing An Invaluable Function
In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although...
Gordon G. Andrew
- 3 min
The 2 Most Deadly Sins of B2B Marketing
There are two major reasons why marketing is failing at your small- or medium-sized B2B firm: You view marketing as business triage. Your...
Gordon G. Andrew
- 3 min
Thought Leadership: Becoming the “Go-To-Guy”
B2B marketers are often accused of speaking in buzzwords. One of those pieces of marketing lingo that we often use without a second...
