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Marketing Lesson from Ian McTavish: 7th Generation Scottish Bagpipe Maker

Gordon G. Andrew

Apr 4, 2017
4 min

Marketing Lesson from Ian McTavish: 7th Generation Scottish Bagpipe Maker

On a trip to Scotland in the 1980s, from my rented car on a road outside of Glasgow, I spotted a crude hand-painted sign nailed to a tree...

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