STRATEGY + BRANDING

Strategy + Branding

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“The essence of strategy is choosing
what not to do.

Michael Porter

Effective marketing strategy begins and ends with a disciplined plan. If your firm doesn’t have a formal marketing strategy, you’re not alone.  In truth, most companies don’t have one. That’s why so much time, money and opportunity is wasted on marketing and communications tactics that have no business purpose.

 

We work from a written plan that defines the goals you want to achieve; how we will achieve those goals; and how we will measure success. If you want to work with us, a marketing plan is non-negotiable. It ensures that, while tactics may shift, we will remain focused on activities that drive your business.

 

Your brand is the promise you make to your customers. Brand helps them understand what you know and believe, what you will deliver and why they should trust you.

 

Branding involves far more than your firm’s name, logo or website.  Simply put…Marketing is what you do. Branding is what you are.

 

We help you define either what you are, or what you aspire to be. We help create effective ways to express your brand. And sometimes we hold your feet to the fire, so that you stick with the plan. To discuss developing a strong marketing and branding plan for your company, contact us.

“Simply put…Marketing is what you do. Branding is who you are.”

Our capabilities include:

  • Brand Strategy & Planning

  • Brand Platform Development

  • Business Intelligence

  • Crisis Response Planning

  • Positioning and Messaging

  • Marketing Mix Modeling

  • Marketing Strategy & Planning

  • Employee Communications

  • Visual Brand Development

  • Naming & Tagline Development

  • Branding Architecture and Guideliness

Andrew + Selikoff Partners - B2B Marketing
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© 2019 Highlander Consulting Inc.