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What Type of Marketing Cry-Baby are You?
When a client complained to me recently about the difficulty of competing against larger companies, I had a flashback to when my kids...
Gordon G. Andrew
4 min read
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— INSIGHTS & PERSPECTIVES
Practical thinking on what actually works in building professional services firms.
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Marketing Craftsmanship Today
Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.
Brief, direct perspectives on leveraging intellectual capital, thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.
These practical business development insights are tailored for the founders and managing partners of boutique professional services and advisory firms.
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