Gordon G. Andrew — Strategic B2B Marketing Consultant

Highlander Consulting's Managing Partner, Gordon G. Andrew, has more than 25 years of experience helping B2B and professional service firms clarify their message, position their brand, and grow with purpose.

Gordon's Marketing Craftsmanship® approach is based on helping clients to build trust, credibility, thought leadership, online visibility, and lead generation in the AI era.

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Highlander Consulting's Core Values

We tell people what we think, even if our opinions are unpopular.

We question conventional wisdom, including our own.

We limit our practice to clients we like or respect. Hopefully they are both.

We value craftsmanship over cookie-cutter solutions.

We ensure that all marketing activity for clients is connected to their business goals.

We will have fun while we are still in the game.

Founder and Managing Partner

Gordon G. Andrew has more than 25 years of experience in marketing communications. On the corporate side, Gordon most recently served as senior vice president at Prudential Financial, responsible for marketing communications across the company's 5 operating units.

Prior to that, he served as CEO Sanford I. Weill's head of communications at Travelers Group (now Citigroup), and as Chief Marketing Officer of Travelers Life & Annuity. Previously, he served as director of marketing services at The American Stock Exchange and as director of financial communications at Continental Group, an NYSE-listed company.

On the agency side, prior to founding Highlander Consulting Inc., a Princeton, New Jersey-based B2B marketing communications consulting firm, Gordon was vice president at Investor Access Corp. and president of The Weiser Group's New York City office, a Chicago-based marketing consultancy. Notably, he founded and for more than a decade served as managing partner of The PR Consulting Group, a Manhattan-based marketing communications firm.

He has served as communications counsel for broad range of well-known clients including American Airlines, Russell Renolds Associates, Pitney Bowes, Principal Financial Group, Bain & Co., Cornell's Johnson Graduate School of Business, Phibro Energy, The New York Stock Exchange, Prudential Venture Capital, The Government of Israel, VITAS Healthcare, and law firms including Epstein, Becker & Green, and McElroy, Deutsch, Mulvaney & Carpenter. He has also counseled or served as an outsourced CMO for several emerging growth companies, including Capital Forensics, Premier Financial Services, Quinte Financial Technologies, BarclayHedge, Dynamic Technology Solutions, CAP Index, and Connextions Health.

Gordon has strong working relationships with media sources around the globe, and is often engaged to manage sensitive crisis situations and damage control in media firestorms -- exemplified by his assignment as spokesperson for the former CFO of Enron Corp.

He has published numerous articles in leading professional publications and is a frequent speaker on marketing-related topics. Gordon was admitted to the elite Counselors Academy of the Public Relations Society of America and is a recipient of the Individual Investors Association's prestigious Nicholson Award. He has earned industry recognition for his ability to convert thought leadership into tangible business outcomes for clients.

Gordon was designated as an Outstanding Eagle Scout by the National Eagle Scout Association, and currently serves as Chair of the National Communications Committee for Scouting America. He is the host of the GolfYeah podcast, a member of the Metropolitan Golf Writers Association, and a bagpiper in the CuChullain Pipe Band.

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