Who We Are
Established in 2001, Highlander Consulting is a "virtual" firm consisting only of seasoned marketing professionals. Clients do not pay for our brick & mortar overhead, or for the steep learning curve of less experienced practitioners. We get it right the first time.
We are known for our ability to position complex products, services, and ideas among sophisticated audiences. Our Claymore Marketing Process® delivers business results, and our Marketing Craftsmanship® approach ensures that our team is accountable.
We invite you to learn more about us.
Our Core Values
We tell people what we think, even if our opinions are unpopular.
We question conventional wisdom, including our own.
We limit our practice to clients we like or respect. Hopefully they are both.
We value craftsmanship over cookie-cutter solutions.
We demand that all marketing activity for clients is connected to their business goals.
We will have fun while we are still in the game.
Founder and Managing Partner
Gordon G. Andrew has more than 25 years of experience in public relations and marketing communications. On the corporate side, Gordon most recently served as senior vice president for Prudential Financial, with responsibility for marketing communications for that company's 5 operating units.
Prior to that, he served as CEO Sanford I. Weill's head of communications at Travelers Group (now Citigroup), and as Chief Marketing Officer of Travelers Life & Annuity. Previously, he had served as director of marketing services for The American Stock Exchange, and as the director of financial communications for Continental Group, an NYSE listed company.
On the agency side, prior to founding Highlander Consulting Inc., Gordon was a vice president at Investor Access Corp., and president of the New York City office of The Weiser Group, a Chicago-based marketing consultancy. Notably, he founded and for more than a decade served as managing partner of The PR Consulting Group, a Manhattan-based marketing communications firm.
He has served as communications counsel for broad range of well-known clients including American Airlines, Pitney Bowes, Principal Financial Group, Bain & Co., Cornell's Johnson Graduate School of Business, Phibro Energy, The New York Stock Exchange, Prudential Venture Capital, The Government of Israel, VITAS Healthcare and the law firm Epstein, Becker & Green. He has also counseled or served as an outsourced CMO for several emerging growth companies, including Capital Forensics, Premier Financial Services, Quinte Technologies, Barclay Hedge, Dynamic Technology Solutions, CAP Index, and Connextions Health.
Gordon has strong working relationships with media sources around the globe, and is often engaged to manage sensitive crisis situations and damage control in media firestorms -- exemplified by his assignment as spokesperson for the former CFO of Enron Corp.
He has published numerous articles in leading professional publications, and is a frequent speaker on marketing related topics. Gordon was admitted to the elite Counselors Academy of the Public Relations Society of America, and is a recipient of the Individual Investors Association's prestigious Nicholson Award.
Gordon was designated as an Outstanding Eagle Scout by the National Eagle Scout Association, and currently serves as Chair of the National Communications Committee of the Boy Scouts of America. He is host of the GolfYeah podcast, and is a member of the CuChullain Pipe Band.
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