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The Expertise Visibility Gap: Your Consulting Firm May Know More Than the Market Can See
The Expertise Visibility Gap is the gap between what a consulting firm truly knows and how much of that expertise prospective clients and AI systems can actually see, understand, and evaluate.
Gordon G. Andrew
4 min read
AI Makes It Easy for Consulting Firms to Look Like Experts. Firms that Prove Their Expertise Will Benefit.
AI is changing the way prospective clients discover firms. Instead of working their way through pages of Google results and visiting multiple websites, buyers can increasingly ask an AI platform to identify firms capable of addressing a particular problem and receive a summarized set of alternatives. That changes the competitive equation. Consulting firms must prove their expertise.
Gordon G. Andrew
4 min read
Your Consulting Firm Is Sitting on Intellectual Capital That's Never Been Put to Work for Business Growth
Your consulting firm may have substantial expertise, but possessing expertise isn't the same as turning it into commercial assets that drive business growth.
Gordon G. Andrew
4 min read
The E-Myth Lesson on Harvesting Intellectual Capital that Most Consulting Firms Ignore...and Pay a Price For
The goal for consulting firms isn’t to document everything. A better balance is about 70/30: document 70% of the main body of knowledge — including diagnostic frameworks, intake process, engagement steps, quality standards, and deliverable formats — and leave the remaining portion for the practitioner’s judgment in each unique situation.
Gordon G. Andrew
3 min read
If Your Company Shares Its Name With Another Firm, You May Have an AI Identity Problem.
AI brings a new kind of challenge. Before tools like ChatGPT, Claude, or other AI platforms can evaluate your company’s expertise, mention it as a source, or recommend it to someone, they first need to figure out exactly which company they are dealing with.
Gordon G. Andrew
5 min read
