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Your Consulting Firm Is Sitting on Intellectual Capital That's Never Been Put to Work for Business Growth
Your consulting firm may have substantial expertise, but possessing expertise isn't the same as turning it into commercial assets that drive business growth.
Gordon G. Andrew
4 min read
The E-Myth Lesson on Harvesting Intellectual Capital that Most Consulting Firms Ignore...and Pay a Price For
The goal for consulting firms isn’t to document everything. A better balance is about 70/30: document 70% of the main body of knowledge — including diagnostic frameworks, intake process, engagement steps, quality standards, and deliverable formats — and leave the remaining portion for the practitioner’s judgment in each unique situation.
Gordon G. Andrew
3 min read
If Your Company Shares Its Name With Another Firm, You May Have an AI Identity Problem.
AI brings a new kind of challenge. Before tools like ChatGPT, Claude, or other AI platforms can evaluate your company’s expertise, mention it as a source, or recommend it to someone, they first need to figure out exactly which company they are dealing with.
Gordon G. Andrew
5 min read
How Minority, Women, and Veteran Ownership Certification Can Win Business for Professional Services Firms
While ownership certification can open doors, it is a company’s expertise, proof of results, and track record that truly win contracts and build trust with clients.
Gordon G. Andrew
5 min read
The Consulting Firm Marketing Playbook: 5 Articles on How to Turn Expertise Into Business
Most consulting firm marketing strategies have a thought leadership problem. They publish LinkedIn posts, newsletters, and bylined articles, and by their own standards, they are doing the work. But they still can't explain why so little of that content leads to real client conversations. These 5 articles provide solutions to that challenge.
Gordon G. Andrew
3 min read
