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Are You Generating Low-Value Publicity?
Every year, companies waste time, money and opportunities generating publicity that accomplishes little or nothing in terms of tangible...

Gordon G. Andrew
2 min read
Marketing Craftsmanship Today
Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.
Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.