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Should B2B Marketing Automation Customers be Pre-Qualified?
For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...

Gordon G. Andrew
5 min read
Marketing Craftsmanship Today
Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.
Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.
These practical marketing and business development insights are tailored for the founders and managing partners of boutique professional services and B2B advisory firms.