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Why Your B2B Marketing Isn't Working
There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage ....

Gordon G. Andrew
2 min read
Marketing Craftsmanship Today
Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.
Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.