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B2B Marketers Need to Ask "Why Are We Doing This?" More Often
What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to me and other...
Gordon G. Andrew
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Marketing Craftsmanship Today
Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.
Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.
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