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Why B2B Companies Give Up On Content Marketing
“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and...
Gordon G. Andrew
3 min read
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Marketing Craftsmanship Today
Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.
Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.
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