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Death by Content: How Press Release Abuse Killed Public Relations
In the not too distant past, the sole purpose of a press release was to provide journalists with information likely to be of interest to...
Gordon G. Andrew
3 min read
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Marketing Craftsmanship Today
Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.
Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.
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