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Marketing Craftsmanship Today

Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.

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Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.

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Skip the Marketing Plan. Try this "Easy-Bake" Recipe Instead.

The first question we ask prospective clients is, “Do you have a Marketing Plan?” Most prospects sheepishly acknowledge that they don’t...

Gordon G. Andrew

4 min read

What the US Marines Can Teach Your B2B Firm about Marketing and Sales

“Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every Marine receives training in marksmanship, hand-to-hand combat, and teamwork. Regardless of how (s)he ends up serving in the Corps – as a mechanic, lawyer, clerk, pilot, dentist, or pastry chef – every Marine is prepared and expected to apply their combat training whenever it’s required. That rifleman commitment serves as a tactical cornerstone of the Marine Corps’ Semper Fi ("Always Loyal"

Gordon G. Andrew

4 min read