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What the US Marines Can Teach Your B2B Firm about Marketing and Sales
“Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every Marine receives training in marksmanship, hand-to-hand combat, and teamwork. Regardless of how (s)he ends up serving in the Corps – as a mechanic, lawyer, clerk, pilot, dentist, or pastry chef – every Marine is prepared and expected to apply their combat training whenever it’s required. That rifleman commitment serves as a tactical cornerstone of the Marine Corps’ Semper Fi ("Always Loyal"

Gordon G. Andrew
4 min read

















