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“The essence of strategy is choosing what not to do.”
Michael Porter
Our Approach
We work from a written plan that defines the goals you want to achieve; how we will achieve those goals; and how we will measure success. A plan ensures that, while tactics may shift, we will remain focused on activities that drive tangible business outcome.
Your brand is the promise you make to your customers. Brand helps them understand what you know and believe, what you will deliver and why they should trust you.
We help you define either what you are, what you stand for, and what you aspire to be. We help create effective ways to express your brand. And sometimes we hold your feet to the fire, so that you stick with the plan.
“Simply put… Marketing is what you do. Branding is who you are.”
Our B2B Marketing Consulting Portfolio Includes
1
Brand Strategy & Planning
2
Brand Platform Development
3
Business Intelligence
4
Crisis Response
Planding
5
Positioning and Messaging
6
Marketing Mix Modeling
7
Marketing Strategy & Planning
8
Employee Communications
9
Visual Brand Development
11
Branding Architecture and Guidelines
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