B2B Strategy +
Brand Positioning
In today’s AI-driven discovery landscape, strategy and branding aren’t just about differentiation — they’re about visibility to both humans and algorithms. Highlander Consulting helps professional-services firms position their expertise so it’s recognizable, trusted, and retrievable in the age of AI. .
“The essence of strategy is choosing what not to do.”
Michael Porter
Our Approach
We work from a written plan that defines the goals you want to achieve; how we will achieve those goals; and how we will measure success. A plan ensures that, while tactics may shift, we will remain focused on activities that drive tangible business outcome.
Your brand is the promise you make to your customers. Brand helps them understand what you know and believe, what you will deliver and why they should trust you.
We help you define either what you are, what you stand for, and what you aspire to be. We help create effective ways to express your brand. And sometimes we hold your feet to the fire, so that you stick with the plan.