Branded Interviews: Your Pathway to "Enlightened" Thought Leadership
Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own...
4 Media Relations Lessons...Learned the Hard Way
Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive...
How To Make Marketing An Invaluable Function
In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although...
Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...
Social Distancing: Marketing's New Strategic Mandate
Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic...
Are Pitch Letters The Cinderella Of Content Marketing?
Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...
Why Clients Don't Value Your Ability
For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that...
A 9-Step Marketing Success Recipe
The first question we ask prospective clients is, “Do you have a Marketing Plan?” Many prospects sheepishly acknowledge that they don’t...
Two Reasons Why Marketing Fails at Small and Medium B2B Firms
There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...
PR's "Big Lie" is Alive and Well
Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...
