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Gordon G. Andrew
4 min read
Publicity for Your B2B Business: Short-Term Sugar High…or Credibility Tool?
Not all types of publicity have equal value, in terms of its potential to generate leads or revenue.
Gordon G. Andrew
2 min read
Make Your Company a "Safe Choice" to Compete Effectively
The most enduring injustice in marketing is that firms with strong brand recognition are often selected over more qualified, but...
Gordon G. Andrew
1 min read
To Win New Clients, Your B2B Firm Needs to Understand "Career Risk"
In a perfect world, the most experienced and qualified B2B firms always win the business. But in our real world, prospects apply a very...
Gordon G. Andrew
2 min read
4 Reasons Why Your B2B Firm's Content Marketing Isn't Working
There are 4 reasons why B2B firm content marketing fails
Gordon G. Andrew
4 min read
Client Newsletters for B2B Firms is Content That's Dead on Arrival
Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and...
