Gordon G. Andrew
Why Content Marketing Will Continue to Fail in the Age of Artificial Intelligence (AI)
Artificial Intelligence (AI) will not make people more effective content marketers.
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Gordon G. Andrew
- Aug 25
- 3 min
Three Missed Opportunities in Law Firm Marketing
The generation of attorneys who still consider any type of “marketing” to be unprofessional is diminishing, concurrent with the increase...
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Gordon G. Andrew
- Aug 25
- 2 min
Why Your Content Marketing Doesn't Drive Business Results
There are several reasons why so many companies see no direct connection between their content marketing and tangible business activity,...
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Gordon G. Andrew
- Feb 21
- 3 min
Branded Interviews: Your Pathway to "Enlightened" Thought Leadership
Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own...
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Gordon G. Andrew
- Mar 13, 2021
- 4 min
4 Media Relations Lessons...Learned the Hard Way
Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive...
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