New Game. New Strategies.
Marketing communications has changed forever. Customers have taken the buying process into their own hands, conducting nearly 60% of their own research and due diligence before they contact your company.
Here are the 3 marketing realities
1
If you’re not consistently visible online, you're not in the game.
2
If you’re not educating prospects, you’re considered a commodity.
3
If you’re not positioned as a "safe choice" you won't make the short list.
At Highlander Consulting, our senior-level professionals create and implement tailored online and offline marketing solutions that help companies to gain, keep and grow customers.
*Sources: Corporate Executive Board Marketing Leadership Council/Forrester/Google research
Our Capabilities
Clients We Serve
Highlander Consulting serves B2B firms across a broad range of industries and professional disciplines. Here is a representative sampling:
Professional Services
Financial Services
Legal and Accounting Services
Capital Markets
Management Consulting
Healthcare Services
Healthcare Technology
Corporate Communications
Investor Relations
Technology / SaaS
Manufacturing and Industrial
Energy
Government
Business Process Outsourcing
Education
Learn About Our
Claymore Marketing Process
Our Claymore Marketing Process® is structured to drive consistent customer growth and revenue.
A Tailored Approach to Marketing
Marketing Craftsmanship connects the dots between marketing activity and business outcomes.
No cookie-cutter solutions.
Here are some of the goals we achieve:
Establish Marketing Discipline
We develop and apply marketing solutions in a strategic, consistent and accountable manner. This means no one-off tactics, only activity that delivers tangilbe business results.
Gain Market Position
We gain market exposure and valuable 3rd party endorsements for your firm's intellectual capital. This market presence and credibility provides the raw material necessary to shape opinions and influence decisions.
Generate New Business
We increase your firm’s participation in RFIs, RFPs, and competitive shoot-outs. More importantly, we help you create de novo opportunities in which there are no competitors.
Increase Conversion Rates
We build market perceptions of your firm as a "safe choice." This increases your win rates, and converts new business leads and inquiries into meaningful conversations and revenue opportunities.
Build Thought Leadership
We increase market awareness, credibility and respect for your people, products, services and intellectual capital. This brand equity serves as the cornerstone of an effective B2B marketing strategy. Without it, you are viewed and valued as a commodity.
Drive Top-of-Mind Awareness
We keep your firm top-of-mind with target audiences at every stage of the sales cycle. This ensures that your brand is in front of clients, prospects and referral sources as they identify, evaluate and select solutions.
Communicate Corporate Transactions
We help your company to communicate effectively with internal and external audiences in connection with mergers, acquisitions, restructuring and bankruptcy. We are affiliated with Clear Thinking Group, one of the nation's leading advisory firms in value creation and value preservation.
Influence Investment Decisions
We help public companies, fund managers and financial product providers to deliver their value proposition to investors and consumers in a clear, compelling manner.
Shorten the Sales Cycle
We help your company to hi-jack the buyer's journey by creating effective direct solicitations that engage prospects, avoid RFPs and eliminate competitors.
Our #1 Bestseller
5 B2B MARCOM INSIGHTS THEY DON'T TEACH IN SCHOOL
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