— ADVISORY FOR BOUTIQUE, PRINCIPAL-LED PROFESSIONAL SERVICES FIRMS
We turn your advisory firm's
intellectual capital into
tangible business outcomes.
The market does not see or value what your firm knows. Highlander Consulting closes that gap by turning your firm's expertise into credibility and business development results.
Based in Princeton, New Jersey, and serving clients nationwide, our practice is limited to professional services firms, including consulting firms, law firms, executive search firms, financial advisory firms, and other expertise-based professional services organizations.
We convert intellectual capital and experience into credibility tools designed to deliver measurable business outcomes. We're not a traditional marketing agency or PR firm that focuses on tactical results.
We help our clients win, grow, and retain business.
— OUR CONTRARIAN POINT OF VIEW
Clients don't choose the
most qualified firm.
They choose the most trusted one.
The AI era has changed professional services marketing forever. Expertise alone can no longer sustain consistent business growth. Your expertise must also be discoverable, understandable, and trusted by people and by AI.
The conventional approach
- Produce content. Post it.
- Hope it builds visibility.
- Hope visibility eventually becomes opportunity.
- Wait. Repeat.
- Wonder why the pipeline hasn't changed.
The Highlander Method™
- Build credibility assets designed from the outset for business development.
- Deploy those assets directly into targeted outreach.
- Open doors, earn conversations, and create opportunities with the firms you want as clients.
Highlander doesn't create thought leaders. We transform expertise into market trust that drives business development.
"
"This is the first time in 30 years I've referred a potential marketing partner, but Gordon Andrew has reset my views on what's possible. He is the best marketing operator I've worked with, ever."
— ROB ANDREWS, CHAIRMAN & CEO, ALLEN AUSTIN
— THE HIGHLANDER METHOD™
A structured path from harvesting
your firm's intellectual capital
to delivering market outcomes.
Every engagement follows a deliberate sequence — because credibility assets deployed without strategy are just marketing, and your prospects already have enough of that.
1
Calculate the Expertise Visibility Gap™
We start by understanding how the market currently sees the firm across public information, digital signals, and the authority indicators that sophisticated buyers and AI-driven discovery actually weigh. Most firms are surprised by what they find. This clarity is the foundation of the steps that follow.
2
Uncover the Intellectual Capital Already Inside Your Firm
This involves extraction, not content creation. This involves judgments and processes built case by case, and patterns that partners recognize on sight but have never been written down. We draw it out as the raw material that will enable your firm to explain and validate its value proposition.
3
Build the Proprietary Assets That Prove Your Firm's Value
What our harvesting uncovers is converted into tangible evidence the market understands, values, and trusts, not marketing noise. We help build the proprietary methodologies, assessments, tools, or frameworks the firm owns — the intellectual property that truly differentiates your firm.
4
Deploy Your Firm's Assets Directly Into Business Development
A credibility tool sitting on a website is unlikely to generate visibility or market engagement. We integrate your firm's assets into direct and indirect business development strategies that drive conversations and top-of-mind awareness. Not account based marketing tactics that diminish your professional stature.
Head of Communications, Travelers Group — reporting to Sandy Weill and Jamie Dimon prior to Citibank merger
SVP Marketing & Communications, Prudential Financial
CMO, Travelers Life & Annuity
Advisor to Phibro Energy's CEO Andy Hall on the introduction of energy derivatives
Head of Marketing Services, American Stock Exchange, and Financial Communications at Continental Group
Crisis communications advisor, Enron's former CFO
40+ years. Real organizations. High stakes.
I've built market credibility and trust
for firms under real pressure.
Most advisors in this space have studied how credibility is built. I've spent four decades building it — for some of the most complex and scrutinized institutions in American business history.
I work with a deliberately small number of clients. I bring the same standard of performance I've applied at every stage of my career — which is why I call it Marketing Craftsmanship®. Not because it's about marketing. Because craftsmanship means you don't cut corners on the things that really matter.
"
"Gordon is a very original and out-of-the-box thinker. His first project for us was a simple monthly newsletter. Our first issue went to a couple of hundred subscribers. Today we have more than 60,000 subscribers."
—SOL WAKSMAN, FOUNDER & PRESIDENT, BarclayHedge, Ltd.
— HOW I WORK
Fewer clients. Better outcomes.
Longer relationships.
This is a deliberate choice, not a limitation. The advisory firms I work with get my complete attention, my full experience, and a genuine commitment to achieve business outcomes — not marketing "deliverables."
You work with me directly.
Not a team of junior associates. Not a project manager who reports to someone who reports to me. Every conversation, every strategy, every piece of work — you work with me.
I only take on clients
that I can help.
If I don't believe I can deliver meaningful results for your firm, I'll tell you. There are no bad clients — but there are bad fits. I've been doing this long enough to quickly know the difference.
Results will outlast our engagement.
The measure of success is whether your firm is more capable of driving market engagement on its own after we're done working together. That's the bar I hold myself to.
I think like a business owner. Not a marketer.
I've founded and run businesses. Had skin in the game. Made payrolls. Gained and lost clients. Wondered why the phone didn't ring. Those experiences shape every single recommendation I make for clients.
"
"Gordon played a critical role in helping Connextions evolve from a small, regional call-center to a national, consumer-directed healthcare BPO firm...This successful rebranding and increased revenue were critical factors in the company's acquisition by UnitedHealth Group."
— STEVEN RUSSELL, FORMER CFO, CONNEXTIONS INC.
