Gordon G. Andrew
4 min read
Marketing communications has changed forever. Customers have taken the buying process into their own hands, conducting nearly 60% of their own research and due diligence before they contact your company.*
If you’re not consistently visible online, you're not in the game.
If you’re not educating prospects, you’re considered a commodity.
If you’re not positioned as a "safe choice" you won't make the short list.
At Highlander Consulting, our senior-level professionals create and implement tailored online and offline marketing communications solutions that help companies to gain, keep and grow customers.
*Sources: Corporate Executive Board Marketing Leadership Council/Forrester/Google research
Highlander Consulting serves B2B firms that deliver a broad range of services to sophisticated customers in these highly competitive industries.
Our Marketing Craftsmanship® approach is designed to drive consistent customer growth without wasting time, money, and opportunity on ineffective tactics.
We connect the dots between marketing activity and business outcomes.
No cookie-cutter solutions.
A marketing communications agent that delivers results.
Here are some of the goals we achieve:
We develop and apply marketing communication solutions in a strategic, consistent and accountable manner. No one-off tactics, only activity that delivers tangilbe business results.
We gain market exposure and valuable 3rd party endorsements for your firm's intellectual capital. This market presence and credibility provides the raw material necessary to shape opinions and influence decisions.
We increase your firm’s win rate in RFIs, RFPs, and competitive shoot-outs. More importantly, we help you create de novo opportunities in which there are no competitors.
We build market perceptions of your firm as a "safe choice." This increases your win rates, and converts new business leads and inquiries into meaningful conversations and revenue opportunities.
We increase market awareness, credibility and respect for your people, products, services and intellectual capital. This brand equity serves as the cornerstone of an effective B2B marketing strategy. Without it, you are viewed and valued as a commodity.
We keep your firm top-of-mind with target audiences at every stage of the sales cycle. This ensures that your brand is in front of clients, prospects and referral sources as they identify, evaluate and select solutions.
We help your company to communicate effectively with internal and external audiences in connection with mergers, acquisitions, restructuring and bankruptcy. We are affiliated with Clear Thinking Group, one of the nation's leading advisory firms in value creation and value preservation.
We help public companies, fund managers and financial product providers to deliver their value proposition to investors and consumers in a clear, compelling manner.
We help your company to hi-jack the buyer's journey by creating effective direct solicitations that engage prospects, avoid RFPs and eliminate competitors.