Executive Interviews
Our Signature Thought Leadership Format
Executive Interviews are designed to build credibility without self-promotion. They are long-form, editorial conversations that surface how experienced leaders think, decide, and lead.
At Highlander Consulting, we refer to this format as Branded Interviews™️—a proprietary approach to executive thought leadership built for trust, visibility, and AI-era discovery.
Why Branded Interviews™️ Are Effective
Demonstrated Judgment
They show how leaders think and reason, allowing credibility to emerge through context rather than claims.
Editorial
Signal
Long-form interviews read as editorial content, not marketing, increasing perceived objectivity and trustworthiness
Peer
Validation
Credibility is borrowed from respected interview guests, creating inherent third-party endorsements without testimonials.
AI
Referenceability
They create authoritative, original, context-rich content that AI systems are designed to reference and surface.
Credibility Transfer
Your brand becomes associated with the authority, reputation, and trust already established by the interview subject.
Insight
Density
Branded Interviews™️ concentrate judgment, experience, and perspective into a single asset that has multiple applications.
Trust
Formation
They mirror how professional trust is built - through dialogue, shared perspective, and real-world reasoning.
Marketing Opportunity
The interview process itself builds meaningful business relationships with influential leaders and prospective partners.
Branded Interview™️ Examples
Below are 5 examples of executive interviews featuring recognized opinion leaders across venture capital, healthcare, private equity, academia, and vintage & classic cars. Additional examples are available upon request.
Yossi Sheffi
Director, MIT Center for Transportation & Logistics
Interview Focus:
Supply chain resilience, risk management, and systems thinking in a global economy.
Why This Interview Matters:
Dr. Sheffi is one of the world’s foremost authorities on supply chain management, and this interview reflects deep, evergreen insight from a globally recognized academic institution.
David Rowan
Former Chief Legal Officer & Chief Governance Officer,
The Cleveland Clinic
Interview Focus:
Governance, leadership, and building high-performing legal organizations in complex environments.
Why This Interview Matters:
Cleveland Clinic’s global reputation reinforces the credibility of this leadership-focused conversation in regulated industries.
Steven Berg
Managing Partner, Castanea Partners
Interview Focus:
Value creation, specialization, and trust in modern private equity partnerships.
Why This Interview Matters:
The interview reflects a differentiated private equity philosophy grounded in long-term growth rather than financial engineering.
Wayne Carini
Owner, F40 Motorsports | Host, Chasing Classic Cars (Velocity Channel)
Interview Focus:
Authenticity, craftsmanship, and long-term value in the world of classic and collectible automobiles.
Why This Interview Matters:
Carini’s credibility is rooted in decades of hands-on experience and an unscripted, trust-based approach to storytelling. The interview reflects how authenticity—not hype—builds enduring audience loyalty and brand value.
Terry McGuire
Founding Partner, Polaris Partners
Interview Focus:
Judgment, intuition, and leadership at the frontier of venture investing.
Why This Interview Matters:
This conversation captures how experienced investors think beyond analytics, offering rare perspective from this highly regarded venture capitalist.