Published Work
Bylined articles authored by Gordon G. Andrew and articles he has written for clients.
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Gordon G. Andrew’s thought leadership writing—under his own byline and in articles he has authored for clients—has appeared in national business, financial, and industry media.
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This sampling of articles demonstrate editorial rigor, strategic clarity, and an ability to translate complex ideas into content that influences senior decision makers.
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Harvard Business Review
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How to Build a Transparent Relationship With Your Suppliers
A framework for strengthening trust, collaboration, and operational alignment across complex supply chains.
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The Internet of Things Needs Design, Not Just Technology
A perspective on unlocking business value through design thinking and user-driven innovation.
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​Forbes Magazine
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Are Pitch Letters The Cinderella Of Content Marketing?
Why editorial discipline and positioning drive stronger earned media results.
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How To Make Marketing An Invaluable Function
A senior-level model for aligning marketing with the business outcomes executives care about most.
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Self-Imposed Obstacles That Ensure Marketing Failure
Insights on leadership patterns that stall growth in B2B and professional services firms.
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Social Distancing: Marketing’s New Strategic Mandate
How firms can strengthen visibility and client trust during periods of disruption.​
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Chief Executive Magazine
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What The U.S. Marines Can Teach Your B2B Firm About Marketing & Sales
A leadership-focused view on discipline, clarity, and execution for CEO-led organizations.
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Cybersecurity Due Diligence: Six Questions To Ask Your CIO In An Acquisition
A practical due-diligence guide for CEOs and private equity leaders evaluating technology risk.
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Tax Credits & Incentives: Are You Missing The Boat?
A perspective on overlooked financial opportunities within corporate strategy.
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CFO Magazine
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CFO–CHRO Partnership: Six Talent Metrics To Drive Tangible ROI
A cross-functional framework for improving talent acquisition and workforce performance.
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Journal of Accountancy
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Marketing Strategies For Accounting Practices
A structured approach to visibility and differentiation for CPA firms.
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The Hedge Fund Journal
Hedge Fund Marketing 101
Guidance on marketing discipline, client trust, and communications in a regulated investment context.
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Wealth Management Magazine
Exotic & Vintage Cars: A Passion That Can Build Client Relationships
A lifestyle-driven look at how financial advisors build trust with high-net-worth clients.
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Investment News
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CAT Implementation Uncertainty Gives Broker-Dealers Strategic Options
A perspective on regulatory uncertainty and operational strategy within financial services.
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HR Executive Magazine​
Struggling With Retention? Improve How Recruiters And Hiring Managers Work Together
How human capital alignment can reduce turnover and improve organizational performance.
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RIABiz Magazine
Why RIAs Should Avoid The ‘Carnival Barker’ Approach To Publicity
A critique of superficial outreach tactics and a case for credibility-first visibility.
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Additional Work
A complete list of articles—and additional published client work—is available upon request.
