The AI Credibility Toolkit™
Three practical tools to keep your firm visible, credible, and trusted in the age of AI.
Artificial intelligence (AI) has changed how prospective clients search for and evaluate professional services firms.
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Instead of relying on Google rankings, decision-makers are asking AI assistants (ChatGPT, Copilot, Gemini, Perplexity) for firm recommendations. Those systems only surface names they already understand. If AI can’t clearly connect your name, people, and expertise to the right topics, you quietly disappear.
Highlander’s AI Credibility Toolkit™ gives you three simple, practical tools to put you on the short list—without jargon or heavy lift.
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AI Credibility Toolkit™ Components
Overview:
1) Start — AI Visibility Check™ (30 days): Includes AI visibility score + detailed analysis / recommendations + live debrief
2) Fix — AI Signal Builder™ (60 days): Includes rebuilding AI signals that matter; validation of visibility gains
3) Maintain — AI Trust Tracker™ (Ongoing): Includes quarterly AI diagnostic and tune-ups so your firm never goes invisible again
AI Visibility Check™ (30 days)
​See what AI already knows about your firm.
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What you get:
A diagnostic of how your firm appears across AI systems and search: entity recognition, topic associations, leadership profiles, and basic schema -
Output:
AI Risk Score™ (0–100), Visibility Analysis / Recommendations, and 30-minute debrief session -
Why it matters:
You can’t be recommended if your firm isn't recognized by AI -
Investment: Project fee based on size of firm​
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​AI Signal Builder™ (60 days)
Turn insight into visible, durable credibility signals.
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What you get:
A focused rebuild of credibility signals so humans and AI recognize your expertise
- Align website metadata + author bios for entity clarity
- Rework cornerstone assets around visibility pillars
- Organize Proof Signals (case studies, testimonials,
earned media, etc.)
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Output:
A simple Signal Builder Dashboard showing what’s fixed, what’s next, and who owns it—plus before / after visibility proof -
Why It Matters:
Even if AI can find your firm, it can’t trust information it can’t verify -
Investment: Project fee based on size of firm
AI Trust Tracker™ (Ongoing)
Keep your credibility fresh and accurate as AI evolves.
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What you get:
Quarterly scans of how your firm and leaders appear in AI assistants, search, and structured data—plus targeted fixes -
Output:
A Trust Tracker Dashboard and Quarterly Trust Report Card and Briefings (“What improved,” “What drifted,” “What to fix next”) -
Why It Matters:
Visibility isn’t permanent. As AI models and data sources evolve, your credibility signals drift. -
Investment: Fixed quarterly fee based on size of firm
FAQs
Keep your credibility fresh and accurate as AI evolves.
Q: Is this ‘AI marketing’ or a website rebuild?
A: Neither. It’s credibility infrastructure, so that AI and humans can recognize and recommend your expertise.
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Q: Do we need to create new content?
A: Usually we re-structure 3–5 existing assets so they’re easier for AI to understand and cite.
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Q: How much time will my team spend?
A: ~5 – 7 hours total per phase (briefing + reviews). We do all the heavy lifting.
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Q: Can we start at Tool 2 or 3?
A: Yes, but most firms begin with the AI Visibility Check™ so we’re fixing the right things.
Curious where your firm stands?
Start with our 30-day Visibility Check™ to get your
AI Risk Score™. Or contact us at gordon@highlanderconsulting.com
for additional information.