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Your B2B Case Studies are Worthless
The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In "How to Buy /Sell...
Gordon G. Andrew
2 min read
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— INSIGHTS & PERSPECTIVES
Practical thinking on what actually works in B2B professional services.
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Marketing Craftsmanship Today
Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.
Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.
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