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Marketing Craftsmanship Today

Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.

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Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.

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5 Ways to Leverage the "Masthead Value" of Publicity

5 Ways to Leverage the "Masthead Value" of Publicity

5 Ways to Leverage the "Masthead Value" of Publicity

Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the...

Gordon G. Andrew

4 min read

Death by Content: How Press Release Abuse Killed Public Relations

Death by Content: How Press Release Abuse Killed Public Relations

Death by Content: How Press Release Abuse Killed Public Relations

In the not too distant past, the sole purpose of a press release was to provide journalists with information likely to be of interest to...

Gordon G. Andrew

3 min read

5 Secrets to Ray Dalio’s Hedge Fund Success

5 Secrets to Ray Dalio’s Hedge Fund Success

5 Secrets to Ray Dalio’s Hedge Fund Success

By most measures, Ray Dalio has achieved great success during his 65 years on earth. Unlike Donald Trump, Dalio didn’t inherit wealth. As...

Gordon G. Andrew

3 min read

How Branding Combats Decision Exhaustion

How Branding Combats Decision Exhaustion

How Branding Combats Decision Exhaustion

Being an entrepreneur is hard. It’s not just the long hours, the incredible risk and the need to focus intently on today (not to mention...

Gordon G. Andrew

2 min read

Are You Generating Low-Value Publicity?

Are You Generating Low-Value Publicity?

Are You Generating Low-Value Publicity?

Every year, companies waste time, money and opportunities generating publicity that accomplishes little or nothing in terms of tangible...

Gordon G. Andrew

2 min read

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Thought Leadership Should Generate Business — Not Just Visibility

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Do Professional Services Firms Really Need a Website?

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5 Signs Your B2B Firm’s Marketing Is Structurally Incapable of Producing ROI

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Peter Drucker on the Four Roles of the CFO

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AI Marketing Madness: 5 AI Myths and Realities Every B2B Firm Needs to Understand

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Understanding the B2B Buying Process: The Importance of Due Diligence

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Google Page Rankings Alone No Longer Wins: Why and How B2B and Professional Services Firms Must Develop AI Credibility Marketing

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Keys to Driving Strategic B2B Marketing Success

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